What Makes You Stand Out?

This is what most coaches get wrong. (#straighttalk)

What you think makes you stand out is NOT what actually makes you stand out. In other words...

It's NOT your elevator pitch! (#groan)

The problem with elevator pitches is that they are BORING. And they make you sound like everybody else! 

It's NOT your niche! (#stopthepivot)

It's not about "pivoting" and "picking another niche." It's about making the same mistakes, no matter what niche you're in. 

It's NOT your website! (#prettyisntenough)

No matter how pretty you think it is, you can be sure visitors will click away within seconds if it doesn't give them exactly what they came looking for. 

What makes you stand out is determined by how "TRADEMARKABLE" you are.

Hey there, I'm Lin Eleoff, founder of BOOK to BUSINESS™ and one thing I know for sure: if you don't have a "trademarkable message," it's impossible to build a business.

As an online business owner, I learned this lesson the hard way, and I'm a lawyer!  

Wondering how trademarkable your message is? Let's find out.

Do you think your message could you pass the "TRADEMARKABLE TEST"?

If it always feels like you're chasing clients, that's a strong clue that, despite all that (busy) work you're doing, something is still off. People aren't paying attention for a reason.

(Don't you think you ought to find out why?)

If you're not afraid of straight talk, book a call with us and take the TRADEMARKABLE TEST...