CHOOSEÂ
to BeÂ
CHOSENÂ
IS HERE
🍋 Credentials? Check.Â
🍋 Accomplishments? Check.
🍋 Expertise? Check check!
You spent years becoming exceptionally good at what you do. But in a marketplace crowded with credentials, expertise alone is not enough to get you chosen.
🍋 GET THE BOOK >>>CHOOSE to Be CHOSEN challenges the costly assumption that the value of your expertise should be self-evident.
You’d think being "that good" would be enough.
Unfortunately, it's not.Â
This book explains why, and what the market is listening for instead.
🍋 < 100 Pages of Pure Market Power 🍋
Your expertise took years to build.
This book takes about an hour to read.
Choose to Be Chosen is a provocative, one-hour read for accomplished women founders whose problem isn't a lack of expertise; it's a lack of market power.
You may be exceptionally good at what you do. You may have the credentials, experience, and results to prove it. But in a marketplace crowded with qualified experts, qualifications only establish competence.
They do not make the case for choosing you.
The market is not only asking whether you are qualified.
It is asking:
Why should I choose you?
The right book answers that question before you enter the conversation. It lets potential clients experience the full weight of your thinking and understand what you see that others do not.
That is how a book of fewer than 100 pages becomes the intellectual center of gravity for your business. Â
This is how you become known for the work you own.Â
🍋 GET THE BOOK >>>Meet Lin Eleoff: The Woman Behind the Lemons
Lin Eleoff is a lawyer, former television news anchor and investigative journalist, author, publisher, and founder of the BOOK to BUSINESS.
She helps accomplished women turn the expertise they’ve spent years developing into a clear, defensible argument. That argument becomes a book that serves as the intellectual center of gravity for their business.
Her work is built on one decidedly serious belief:
Your qualifications may establish your expertise. But your self-authored thinking is what gets you chosen.
Choose to Be Chosen is Lin’s latest Mighty Tiny Book™: a short book with one substantial argument, several well-positioned lemons, and absolutely no interest in sitting quietly on Amazon looking accomplished.
🍋 What’s With the Lemons, Lin? 🍋
Ah, yes... Allow me to introduce my Yellow Lemon Theory.
To be clear, this theory has not been submitted for scientific review. (Rest assured: no lemons were detained for testing.)
It began with a simple observation:Â Place me in front of a pile of yellow lemons at the grocery store, and one of them will eventually make it into my shopping cart.
But which one?
As it turns out, choosing the right lemon isn’t merely a matter of finding the yellowest one.
Color and shape only get it into the lemon pile. (No bananas allowed.) But weight, texture, and scent offer clues about what’s beneath the rind so you can choose the one that belongs in your cart.
The same distinction matters when people are deciding who to work with.
Your credentials and experience establish that you’re qualified. But when everyone else seems to be qualified, the question becomes:
Why should someone choose you?
For that, people need to see what lies beneath your qualifications: What do you see that others don't? And...Â
Are you prepared to make a case for it and stand behind it?
Without a clear, defensible argument, your qualifications alone give people no substantive reason to reach for you.
That is the decidedly serious idea beneath my admittedly suspicious number of lemon references:
Your credentials get you into the pile.
The intellectual weight of your argument gives the market a reason to choose you.
That’s the Yellow Lemon Theory.
Scientifically unverified but commercially consequential.
Read the book to get all the juice. 🍋
🍋 GET THE BOOK >>>